More Opinion articles

The AA’s communications director calls for trusted relationships with tech platforms to set standards built directly into ad management tools and assist with enforcement against rogue actors.

NABS CEO Sue Todd is in the hot seat to face our probing and quick-fire Leading Questions.

An analogue renaissance is coming, and it’s time to come together to apply some ‘less scroll, more soul’ boundaries, writes the founder of ScrollAware. 

The World Out Of Home Organization’s VP sets the scene and provides the low-down on what to expect from next month’s congress. 

If you’re still measuring performance through clicks alone, you’re missing where real influence happens, and likely misattributing your best-performing channels

Media shouldn’t be seen as in competition but rather as an orchestra. Where the greatest planners and strategists identify every emotion, nuance and contribution each musician brings to the bigger whole.

With the bans on smoking in public places and not wearing a seatbelt, the Daily Mail found itself on the wrong side of history. Perhaps it’s why it has taken a more cautionary approach to a possible social media ban for under-16s. 

AI agents have the potential to transform the digital ad market forever, but for this to happen, brands need the comfort of clear governance and audit trails.

The CRO at programmatic platform Limelight explains how improving trading intelligence, transparency and supply relationships can reduce waste and propel programmatic performance.

The CEO of UKOM explains why audience data should come first. Campaign planning can only be set by understanding the people landscape and how they behave.