More Opinion articles

Channel 4’s sponsored programme and The Sun’s recent coverage show that mainstream media has been slow in catching up to what real people are doing.

Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.

People with ADHD need help from the industry and Nabs in order to thrive. Here’s how organisations can provide positive support.

The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.

In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.

The BBC Gladiators has been a relative success. Perhaps the reboot movement will be what brings generations back together in front of the television screen.

Telling porkies may be fairly common in the job-hunting process, but employers are finding ways to tackle this problem.

It’s not just about speaking loudly; it’s about speaking wisely, kindly and together. It’s about changing the narrative for the next generation of little girls.

The data revolution has torn the 20th-century model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.

There is an art to using sound to create engaging commercials. When done well, the impact is incredible, argues Radioville’s managing partner.