Global trade show organiser RX has recruited its first CMO. It’s an ideal time to bring sharper data, stronger digital experiences and clearer global marketing standards to the business of exhibitions.
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Despite the depressing global trends on trust in news, the UK picture provides hope, writes Newsworks’ insights director.
The IPA’s senior insight analyst, Molly Bruce, stands in for Simon Frazier’s regular monthly column to break down why reframing fragmentation can help us to more accurately reflect changing audience behaviour.
This London Climate Action Week, there’s promising news of progress in calculating media emissions. Just make sure we don’t mistake signposts for destinations, says Thinkbox’s Simon Tunstill.
Agentic commerce will not replace traditional marketing. Instead, it will create a complex parallel operating system alongside existing consumer marketing, adding another layer of fragmentation, co-ordination challenges and competing priorities for brands.
What did for the PM was the lack of a defining story and the inability to articulate it to a public with little interest in the details of politics.
Havas chairman and CEO Yannick Bolloré discusses the agency’s strategy in an era of accelerating consolidation.
Dismissing paid social because its average attention metric is lower than TV’s is a bit like dismissing a well-targeted direct mail piece because it reaches fewer people than a national press ad, writes Republic of Media’s digital business director.
While AI is a genuine addition to how people discover, it’s not a reason to look away from the platforms where desire begins, writes the MD at Vudoo.
The question is not whether YouTube “is TV,” but whether television’s pricing and trading structures have contributed to premium video being viewed increasingly through a broader digital-video lens, writes analyst Ian Whittaker.