More Opinion articles

On the centenary of the Advertising Association, its President Andria Vidler, also CEO of National Lottery operator Allwyn, says that we need to back our own industry more.

A category that cannot agree on how to measure what it does is poorly placed to absorb a fundamental change in how the customer journey works. It’s an issue that retail media needs to address, and quickly.

Much like McCarthy, brands are becoming more accountable because everything they say is now instantly verifiable by a machine that doesn’t care about your media spend or creative treatment, writes Chris Herbert-Lo.

Retail media turns creative effectiveness into a hard commercial case. You can confidently show a CFO exactly how a tailored, context-aware campaign drives proven results, writes Uber Advertising’s head of UKI restaurants.

YouTube is no longer competing with broadcasters, audio companies, or sports rights holders. It is building the plumbing for something much more powerful.

Sue Frogley, Global CEO at Talon, is in the hot seat to face our probing and quick-fire Leading Questions.

Around 27,000 new podcasts launched every day during the last quarter of 2025, and that figure is steadily climbing. Formidable’s co-founder assesses what it takes to succeed. 

96% of advertisers are backing audio, now investment needs to follow, writes the president of Bauer Media Audio.

The IPA’s Simon Frazier reflects on his visit to SXSW and how AI is challenging what it means to be human. 

Not-for-profit body, the Media Planning Group (MPG) launches today in partnership with the Account Planning Group. IMA’s director of media explains the initiative’s rationale.