More Opinion articles

Advocating for equality, men aren’t just supporting women; they are advocating for a more resilient industry and a more sustainable way of working.

Following the launch of dentsu’s Brand Reset project, Lumen’s Mike Follett asks why short-termism persists and looks at how the agency is embedding long-term thinking into its planning. 

In the digital age, physicality still counts. We need to remind ourselves that we live in a physical world by designing for senses such as texture, sound and resistance. It’s what youth generations crave. 

JAA’s marketing director, Caroline Ayling, explores why indie agencies are the perfect partner for family-run businesses.

Signals promising to optimise creative are mostly noise, and anyone who tells you otherwise is selling snake oil. You’re being pitched a flywheel, but you’re being sold a hamster wheel, says CreativeX’s Paul Brown. 

The boardroom battle is not about whether marketing creates value. It’s about whether or not you can prove it alongside every other investment competing for capital, writes The Kite Factory’s managing partner. 

Following Tony Gallagher’s claim that The Times has enough paying subscribers to fund a 700-strong newsroom, Ray Snoddy checks in on how the paywall monetisation model is faring across the newspaper industry. 

Social media’s addictiveness has been proven in a US courtroom. It’s time to stop funding these destructive platforms, says Bauer’s Simon Kilby. 

The brand safety debate is the industry’s equivalent of arguing about which cigarettes are safer.

Brands still need to be noticed, easy to buy and emotionally relevant. What has shifted is the collective’s role in driving value and growth, writes SocialChain’s group strategy director.