Stop apologising for being at Cannes and start enjoying the privilege and the opportunities to connect with people, writes Steve Scaffardi, global CEO of Adwanted’s content divisions.
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Long Wave radio is no more, and a transition from terrestrial broadcasting to internet-delivered TV is expected by 2034. If we are to embrace the future, we should preserve the past, writes Ray Snoddy.
The qualities that made TV valuable, like reach, attention and trusted environments, still matter. What has changed is the ability to understand what happens next.
Next time a familiar problem feels stuck in the mud – the tool, the product or the idea in front of you might already hold the answer, if you’re willing to reframe what it’s for.
Winning attention isn’t just about making noise; it’s about giving people something they can sing, writes Chris Herbert-Lo.
Motion in DOOH is a powerful tool. Vista Media’s Martine Hammink explains how to ensure it enhances the campaign’s creative.
Media owners must stop competing on the metric that devalues them, writes Omar Oakes.
Why is YouTube likely to be included in any UK social media ban for under-16s? The MD of Ziggurat XYZ looks at the evidence.
NABS’ senior project manager shares early-career recruitment lessons from appointing the charity’s inaugural Next Gen Board.
Julie Selman, SVP head of EMEA at Magnite, is in the hot seat for our probing and quick-fire Leading Questions.