Broadcasters should be focus much more on co-operation rather than on squabbling and forcing the Culture Secretary to have to adjudicate.
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US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
The Insights Planner not only shows how many audiences a linear TV campaign did reach, but also provides a breakdown of how many it did not.
We’re stuck in a cycle of performative media — where we breathlessly perform for algorithms. It’s unsustainable, writes the editor-in-chief.
Warc forecasts that Meta will reach a dizzying $155bn of global ad revenue in 2024. Fine, but please don’t then compare it to linear TV as though that means something.
The two companies have announced a streaming bundle for the US market, inclusive of Disney+, Hulu and Max.
Total ad revenue was up 3%, but was “offset” by 16% decline in ITV Studios.
The global audience measurement and data company has appointed Bristowe as CEO for UK and Western Europe.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
In response to a recent column, ViewersLogic’s CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.