More Tv articles

The broadcaster announced two other commercial innovations at its Showcase event in Manchester: Lead Gen Ads and YouTube Affinities.

The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.

GameBreaks launched in the US and Canada earlier this year, allowing advertisers to brand remote-controlled games.

The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.

The Beeb is facing accusations that it is altering content to win over Reform voters. At a time when there was never a greater need for proper journalism, the BBC cannot make another serious misjudgement. 

Capitalising on CTV will enable brands to spread their wings beyond the saturated space of social and democratise the region’s digital ecosystem. 

The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.

WBD plans to split itself into two public companies by next year, with one maintaining its film properties and streaming service, while a global networks company will own CNN, TNT Sports and Discovery.

Paramount’s president of international ad sales joins Jack Benjamin to unpack how he and his team are working to drive revenue growth across the recently rebranded 5, streaming service Paramount+ and FAST service Pluto TV.

YouTube’s size makes it irresistible to marketers. This is how brands can play the platform without getting played.