ITV business development director Jason Spencer says the broadcaster has made greater use of AI ads in sales pitches and the creative process, rather than just in the final result.
Showing 161-170 of 8,415
More Tv articles
Adwanted Events’ co-founder shares his thoughts on the raised challenges and outcomes from last month’s FTVA Global conference.
Marketing leaders Richard Brooke (Unilever), Simon Patilinet (PepsiCo), and Alison Keith (ex-Kraft Heinz) spoke to Justin Lebbon at the Future of TV Advertising Global about how they consider TV in an era of increased spend with platforms.
Several experts in TV joined The Media Leader Studios to discuss what trends we can expect to see in 2026 and beyond.
With six billion viewers likely to tune into the FIFA World Cup this summer, brands have a once-in-a-generation chance to showcase CTV’s creative reach.
The 2026 FIFA World Cup time difference will see match-day attention splinter across live broadcasts, morning replays and endless highlight reels. How will advertisers adapt? Yahoo DSP’s Alice Beecroft predicts the results.
Transparency and control in CTV advertising have not kept pace with the scale and sophistication of streaming platforms. The gap needs to be closed, says DoubleVerify.
Welcome to The Brief for Friday 19 December, The Media Leader’s round-up of media news.
Smartclip has released its first portfolio of AI agents for client testing, marking the next phase of its ‘Sidekicks’ agentic AI platform. RTL Group’s adtech subsidiary launches agentic AI embedded directly into its SSP.
The Media Leader summarises three key themes from the past year in the audio space.