Streaming is well-suited to the festive consumer mindset, presenting the perfect Christmas gift for media buyers, says Magnite’s Sam Wilson.
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As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.
Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.
Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.
Comcast Advertising’s president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.
Sky have announced senior commercial moves in response to Priya Dogra moving to Channel 4 as CEO.
Social media may be attractive, cheaper and addictive but Media Pulse’s Deborah Gurofsky asks is it memorable?
A decision to appoint the next CEO of Channel 4 could come as soon as next week, interim CEO Jonathan Allan revealed in conversation at Tuesday’s Future of TV Advertising Global event in London.
In the opening session of the Future of TV Advertising Global 2025, Richard Broughton delivers a whistle-stop-tour of who the winners and losers are in an increasingly consolidated market.
Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.