More Tv articles

Commercial MD Kelly Williams tells The Media Leader about the broadcaster’s pillars of success and how it is collaborating with others to grow the UK TV market.

The regulator has set out a six-point plan that would require action from PSBs, social media and video-sharing platforms, the government and Ofcom.

Analysis: Netflix reported better-than-expected revenue growth in Q2, but a lack of transparency over its ad revenue and subscriber numbers give an unclear picture of business performance.

There’s a lack of understanding of CTV’s scale and value, even as people are watching more content on screen. This presents a great opportunity for brands.  

Alan Moss spoke at Cannes about how new partnerships with Disney’s Real-Time Ad Exchange and Roku have turned Amazon DSP into a “one-stop media buying shop”.

As the partnership that sees a selection of ITVX and Disney+ titles promoted on each other’s platforms go live this week, The Media Leader looks at how the deal works.

Bauer Media, Immediate Media and Netmums are working with Utiq to give brands and agencies access to their addressable audiences.

Total marketing budgets rebounded after Q1’s downward revision, but a lack of growth in main media budgets suggests an embrace of short-termism, the latest IPA Bellwether shows.

As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.

…then two arrive at the same time. What the organisation does with these findings is crucial to its credibility and future.