It makes perfect sense to launch a brand campaign for Open AI’s ChatGPT on a trusted advertising medium like TV, says MI Media’s business director. But what does the large language model itself think?
Showing 141-150 of 8,341
More Tv articles
For the second time in as many years, ITV warned total ad revenue would decline by high-single digits in Q4. CEO Carolyn McCall attributed the performance to macroeconomic uncertainty over the November Budget.
The streaming giant’s EMEA ads VP sat down with The Media Leader to discuss three years of ads on Netflix, and what is coming next.
As part of the News Media Association’s Journalism Matters week, leaders at the broadcasters wrote to Starmer asking that AI products be regulated to ensure mis- and disinformation does not drown out legitimate news.
Roku’s content distribution director speaks with host Jack Benjamin about its recent developments in FAST and SVOD, what makes the UK TV market unique, and how it works with its content partners to improve discoverability.
The partnership features as part of a trend of supercharging a video-first approach in podcasting.
Five brands have been shortlisted to win £1m of commercial airtime through the Diversity in Advertising Award.
A panel discussed the growing emphasis on culture driven by the creator economy, and how YouTube is the platform for enabling brands to get involved.
FreeWheel’s Video Marketplace Report for H1 2025 shows a notable rise in ad views within premium digital video in Europe, helped by a 31% increase on CTV devices. BVOD dominates this environment.
Exclusive: The broadcaster has partnered with Streamr.ai to form the basis of its new AI-driven production service, aimed at making it easier for SMEs to invest in TV.