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Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.

Apple is selling AI as a life hack for stupid liars. It’s not a good strategy and it’s distinctly un-Apple.

‘Bundles are back’ as Disney reports growing profit for its direct-to-consumer business. But analysts fear streaming growth — and therefore room for competitors — is limited at best.

A total of eight media owners presented their ideas to advertisers and agencies.

The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content.

The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their ‘premium vs ad’ strategies are evolving.

Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.

Gracenote found that there are now more than 500,000 pieces of content across the five major SVOD platforms.

The Disney EMEA sales chief on the evolving CTV landscape, diving into the world of programmatic and building relationships in a close-knit industry.

With a review of media merger laws under way, perhaps next on the list for the culture secretary could be the small issues of wider media ownership and proper compensation from the tech giants?