If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?
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The brief – The Media Leader’s daily round-up of media news.
Five years on from its initial launch, the climate action program has released new insights which further evidence the competitive advantage businesses have in going green.
Barb’s chief operating officer, Caroline Baxter introduces new the Barb Data Hub and where it fits within the ecosystem.
The brief – The Media Leader’s daily round-up of media news.
At last month’s Future of Media London event, Rak Patel, Kelly Williams and Brett Aumuller called for advertisers to reduce their spend on Meta by 30% and reinvest that budget into ‘trusted’ media.
Is the US-owned Comcast a ‘white knight’ riding in to save British commercial TV? Medialab’s director of Advanced TV looks at the potential sale of ITV’s studio arm to Sky.
The TV company’s latest Showcase event pushed advertisers to invest in Sky content on digital platforms, promoting its presence on competitors like YouTube.
The Media Leader’s daily round-up of news for Thursday 27 November 2025.
An additional 42% of Brits are “open” to cycling, implying a growing normalisation of churn. The solution for streaming services? Shift focus from acquisition to loyalty.