One of The Media Leader’s inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.
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The amount of activity in the measurement space confirms that this is what advertisers are most interested in.
Ad revenue held up better than rivals Channel 4 and ITV, but total revenue remained flat even as expenses doubled.
The most valuable thing we can offer is a neutral, informative space amongst the noise, writes Snap’s UK creative strategy chief.
Netflix’s ad tier membership grew 35% quarter on quarter, but co-CEO Greg Peters warned that ads will not be a “primary driver” of the company’s revenue in 2025 as the streamer looks to beef up its offering for advertisers.
Other digital channels often see data stuck in a one-way system. This is not the case with streaming, writes Freewheel’s head of Demand Sales UK & Intl.
Connected TV is an ideal channel to bring branding and performance marketing together as brands shift adspend into streaming platforms.
Media agencies are already making buying decisions based on video impression data that falls below the Barb benchmark, writes VMO2’s former head of media.
Consumers value companies that demonstrate concern for societal and environmental issues. For brands, this could mean stronger consumer loyalty and trust, as well as higher returns and share price.
Media is now funded by divergent groups of big and small advertisers. There’s no going back, but we need to build an industry where all are united by making their advertising work harder and being sensitive to how they do it.