More Tv articles

Just one in four men say they regularly see advertising that “reflects the man they want to become”, according to a report by Channel 4, which examined how traditional ideas of masculinity are shaping young consumer behaviour.

The US TV ad market is growing twice as fast as that of the UK, driven by addressable budgets. We need to emulate its initiatives here to drive growth.

Davie’s authority has been undermined by his handling of Bob Vylan’s Glastonbury set and the refusal to pick up a new documentary on Gaza. But it’s the accumulation of controversies that could be his ultimate undoing.

The broadcaster announced the emissions measurement tool earlier this year and has already been successful in digital campaigns.

RTL Group has agreed to acquire Sky Deutschland in a rare example of a traditionally content-focused group acquiring a classic Pay TV platform.

We ban smartphones from our kids, but design media plans that depend on them. If mobile screen time has now overtaken TV, isn’t it finally time to do something about this contradiction?

Comcast Advertising VP Virginie Dremeaux speaks with Warner Bros Discovery’s Estelle Zeitoun and Canal+ Brand Solution’s Fabrice Mollier at Cannes about their services’ recent rebrands and how they’re driving innovations for advertisers.

Humility could be the the industry’s most underrated growth strategy when it comes to reaching the long tail.

ITV set out to explore how young people really watch TV. What we uncovered about TV’s cultural role in the UK was even more surprising.

The Media Leader traveled across Cannes speaking to media professionals to find out why TV should be an essential part of marketing strategies, and what the future of TV advertising will be.