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Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.

Comcast Advertising’s president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.

Sky have announced senior commercial moves in response to Priya Dogra moving to Channel 4 as CEO.

Social media may be attractive, cheaper and addictive but Media Pulse’s Deborah Gurofsky asks is it memorable?

A decision to appoint the next CEO of Channel 4 could come as soon as next week, interim CEO Jonathan Allan revealed in conversation at Tuesday’s Future of TV Advertising Global event in London.

In the opening session of the Future of TV Advertising Global 2025, Richard Broughton delivers a whistle-stop-tour of who the winners and losers are in an increasingly consolidated market.

Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.

WPP Media are forecasting a sunny, if consolidated, expectation for growth in 2026. This year uncertainty over tariffs didn’t have quite as big an impact on consumer spending or ad revenue as anticipated.

The transaction, valued at $82.7bn (including debt) is expected to close by Q3 2026, after Warner Bros Discovery carves out its linear TV businesses into a new company, Discovery Global.

The brief – The Media Leader’s daily round-up of media news.