More Industry News articles

Barb is now measuring Rakuten TV.The streaming service says it is now speaking the same measurement language as the wider industry.

The measurement vendor has introduced IAS Total TV to ensure media buyers understand genre, age rating, language, channel classification and more across streaming TV.

Welcome to The Brief, The Media Leader’s round-up of media news.

The sector has been formally recognised in the UK’s SIC framework under the classification: ‘Podcast and other audio publishing activities’.

Adwanted UK, parent company of The Media Leader, has restructured its divisional leadership following a period of significant growth, with Greg Grimmer moving from CEO to executive chair.

Welcome to the Brief, The Media Leader’s round-up of media news.

Last week, The Media Leader took a deep dive into retail media, reporting on the latest updates and hearing from key industry leaders on the challenges, trends and future of this fast-growing media channel.

Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.

ITV’s Sameer Modha and consultant finance director Nimmi Shah join Jack Benjamin to discuss macro pressures facing CFOs, why outcomes matter more than eyeballs, and the implications of AI on financing.

The broadcaster will harness talent to generate interest in every team, is launching a tournament companion app, and will use recommendations to keep light ITVX viewers on the platform.