More Industry News articles

Industry leaders have been reviewing the road to profit for SVODs and their advice spans sharp marketing and hard bundles to co-windowing and more immersive video.

Sue Unerman and Kathryn Jacob’s book tried to get everyone become more creative in order to achieve business success.

Stagwell is committing to increase adspend in news media by 22% this year amid a broader effort to convince advertiser clients of ethical and business arguments for supporting trusted journalism.

Newsworks study also found that most Brits believe advertisers should support quality journalism.

JCDecaux’s UK co-CEOs discuss what is driving strong double-digit growth for the OOH company and why JCDecaux is making 2025 its largest-ever year for screen deployment.

UM’s latest study looked at the impact of the financial crisis on young adults, who say they feel pressure from social media.

The tool, in partnership with Scope3, seeks to help advertisers reduce the carbon impact of their media activity.

Katherine Wen argues that the right pay-TV operating system is critical to growth, as international operators target new customer segments including streaming-first, broadband-only and SVOD-loving consumers.

Ocean Outdoor, which runs the sites, will also turn off 19 screens across the two London Westfield shopping centres.

Ampere Analysis has been crunching the numbers to see if subscription streamer bundling improves lifetime customer value. Bundling with the right partners enables mutual upsells, and a lower churn rate can have a positive overall effect.