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Ampere Analysis has been crunching the numbers to see if subscription streamer bundling improves lifetime customer value. Bundling with the right partners enables mutual upsells, and a lower churn rate can have a positive overall effect.

The Media Cricket Sixes Day will take place at Teddington Cricket Club.

The “Blind Hijackers” campaign leveraged BPS voices in popular LadBible formats, placing accessible, experience-led storytelling at its heart.

The guide offers recommendations on sustainability, inclusion, digital governance, AI and brand safety. Isba is also developing a measurement tool to allow brands to benchmark their responsible media buying strategies.

Karg partially replaces outgoing EMEA CEO Josh Krichefski, who announced he was leaving on Tuesday.

Publishers have begun aggressively planning audience strategies with “reduced search dependency” in response to the rise of generative-AI search via Google’s AI Overviews and AI Mode.

Pay-TV operators can take super-aggregation to the next level with bundles that include discounts for popular streamers — and that could even mean free apps. Subscriptions management is another value-add.

GroupM’s EMEA CEO has been at the company for 14 years.

The Gamechangers initiative returns with a new platform but the same objectives of championing and celebrating women in media.

Mackay succeeds Denise Turner, who is joining the IPA as media research director.