The Media Leader’s flagship awards programme is joining forces with the 37-year-old M&M Global Awards, putting senior and emerging talent from across the industry in front of a global audience.
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The French broadcaster is determined that its TF1+ streaming platform will have the scale to compete with Netflix and Disney+. It wants to be the go-to digital destination for French speakers in Europe and Africa.
Bitmovin’s Jacob Arends argues that foundational models will improve faster than legacy domain-specific models designed for narrow TV-related applications. His company is showcasing its own AI-powered solutions at NAB.
Welcome to the Brief, The Media Leader’s round-up of media news.
For TF1, it was time to get in front of viewers who head straight to Netflix every night and stay there. More generally, broadcasters are seeking reach, while the global streamers need local content for engagement.
Social media platforms are “primary pathway[s]” for organisers of human trafficking efforts to recruit victims in support of a wide-ranging online scam industry centred in South-East Asia. Facebook in particular was “the most widely used platform” for trafficking recruitment, with moderation efforts described by victims as insufficient.
Welcome to the Brief, The Media Leader’s round-up of media news.
Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Talon’s Priya Johal takes us through her daily routine.
Publicis Media led both of Comvergence’s total and net new business global rankings last year, generating $10bn in new client billings.
Welcome to the Brief, The Media Leader’s round-up of media news.