The latest research from McKinsey dives into how AI-powered search has shifted the purchasing journey for consumers and how marketers can catch up.
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The partnership features as part of a trend of supercharging a video-first approach in podcasting.
Commercial radio extended its share of total listening to record highs, with Global leading the way. Digital listening continues to drive growth.
Global’s Heart Breakfast show saw a marginal 0.2% year on year growth despite a quarter-on quarter decline of 3.1%.
Commercial listening now accounts for 56% of total listening, compared to the BBC’s 41.7%.
Online listening now has a 29.7% share, compared to just 26.2% for AM/FM.
The platform brings together first-party data, analytics, and AI-driven creative optimisation tools which offer real-time performance insights across OOH, audio and video.
While global media inflation has steadied, it is not budging. Media planners who understand market and channel differences are in the best place to make effective spending decisions.
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is cinema.
Five brands have been shortlisted to win £1m of commercial airtime through the Diversity in Advertising Award.