Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.
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There will be lots of key research coming out in 2026, The Media Leader asks research experts what they are most looking forward to.
There has been plenty of invaluable research published this year, The Media Leader reached out to the research community to for their top picks.
Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.
Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.
Comcast Advertising’s president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.
Sky have announced senior commercial moves in response to Priya Dogra moving to Channel 4 as CEO.
Social media may be attractive, cheaper and addictive but Media Pulse’s Deborah Gurofsky asks is it memorable?
Welcome to the Brief for Wednesday 10 December, The Media Leader’s round-up of media news.
A decision to appoint the next CEO of Channel 4 could come as soon as next week, interim CEO Jonathan Allan revealed in conversation at Tuesday’s Future of TV Advertising Global event in London.