The report shows that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter.
From the arrival of AI in the consumer journey to the measurement of advertising effectiveness, we look back at a day that outlined an industry in the midst of transformation.
Tesco Media and Insight Platform’s MD discusses the state of the retail media market, how Tesco sizes up to global competitors, and whether shopping habits are changing amid macroeconomic turbulence.
It joins the cross-industry coalition aiming to encourage greater advertising investment in trusted journalism alongside independent agency Craft Media.
Year-to-date box office surpassed £365m and is now running 7% ahead of 2025.
The Media Leader (part of the Adwanted Group) has been announced as a media partner for the World Out of Home Organization (WOO) Annual Congress, taking place in London from 3-5 June.
Welcome to the Brief, The Media Leader’s round-up of media news.
Alphabet, Meta and Amazon all announced Q1 earnings on Wednesday, reporting continued strong growth, attributed in part to AI-driven advertising innovations.
Advertising Association (AA) president Andria Vidler speaks to James Longhurst on stage at Future of Brands.
Five B Corp companies will be rewarded with a share of £600,000 of free Channel 4 advertising airtime.
