Live coverage from The Media Leader team from the Future of Brands 2026
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Welcome to the Brief, The Media Leader’s round-up of media news.
This year’s theme centres around one question: What becomes possible when exceptional people have exceptional tools?
Stagwell Curate takes care of inventory curation and deals. It should improve programmatic auction win rates for advertisers buying CTV.
Ahead of his session at The Future of Brands 2026, Bruno Furnari, CPTO at AudienceProject, will explore what overlapping reach is costing media budget’s – and how to fix it. The Media Leader talked to him ahead of his session to find out more.
Welcome to the Brief, The Media Leader’s round-up of media news.
The ScrollAware founder joins host Jack Benjamin to consider the response to the verdict in the social media addiction trial and discuss policy ideas for regulators.
The Media Leader is the official partner of the AA’s Media Business Course to help increase awareness as the co-chairs have been announced for 2026.
Ocean Outdoor UK has launched Ocean Portal, an immersive walk-in format for DOOH.
Brands are encouraged to commit a minimum of 0.1% of their campaign spend to Ecologi’s verified UK nature recovery projects.