More Opinion articles

Winning attention isn’t just about making noise; it’s about giving people something they can sing, writes Chris Herbert-Lo.

Motion in DOOH is a powerful tool. Vista Media’s Martine Hammink explains how to ensure it enhances the campaign’s creative.

Media owners must stop competing on the metric that devalues them, writes Omar Oakes.

Why is YouTube likely to be included in any UK social media ban for under-16s? The MD of Ziggurat XYZ looks at the evidence.

NABS’ senior project manager shares early-career recruitment lessons from appointing the charity’s inaugural Next Gen Board.

Julie Selman, SVP head of EMEA at Magnite, is in the hot seat for our probing and quick-fire Leading Questions.

Global trade show organiser RX has recruited its first CMO. It’s an ideal time to bring sharper data, stronger digital experiences and clearer global marketing standards to the business of exhibitions.

Despite the depressing global trends on trust in news, the UK picture provides hope, writes Newsworks’ insights director.

The IPA’s senior insight analyst, Molly Bruce, stands in for Simon Frazier’s regular monthly column to break down why reframing fragmentation can help us to more accurately reflect changing audience behaviour.

This London Climate Action Week, there’s promising news of progress in calculating media emissions. Just make sure we don’t mistake signposts for destinations, says Thinkbox’s Simon Tunstill.