More Opinion articles

Couponing remains one of the few compliant ways for brands to put LHF products directly in front of consumers in 2026. What happens now that the secret’s out?

Consistency has always mattered on social platforms. On TikTok, it has tipped into something closer to rigidity, says Jungle Creations’ Lauren Kirkland.

As more people are discovering Reddit through citations in AI-generated search, does adland truly have the right mindset to create for this vastly different social channel?

The CEO of the Digital Place Based Advertising Association reports on a week in Las Vegas, navigating the potential for DOOH in an increasingly AI-driven landscape.

What does a young Beckham have in common with a young Windsor? Both are content to vent their rage in public to the detriment of future happiness. 

The opportunity for AdTech is not louder promises, but AI tools that quietly make everyday planning and buying easier. Converge’s CEO explains.

Brands should build bridges before towers and think breadth before breakthrough. Phil Rowley explains Horizontal Progress. 

What happens to trust when AI sits at the centre of how we communicate? The IAA UK’s executive director distils the key discussion points from this recent debate. 

Understanding evidence on how the brain functions can help leaders design roles, schedules, and workspaces that consign Blue Monday to the bin.

Adwanted Events’ co-founder shares his thoughts on the raised challenges and outcomes from last month’s FTVA Global conference.