More Opinion articles

Humility could be the the industry’s most underrated growth strategy when it comes to reaching the long tail.

As Denise Turner leaves Route, she shares what she learned about running a business, how JICs work and Route’s superpower. 

Publishers made a strong business case for investing in news at Cannes this year amid changes to search and developments in AI. But paradoxes remain over brand safety, sustainability, and economic realities.

Conversations around audio matured along the Croisette year as brands and agencies increasingly recognised the opportunities in digital audio.

Dan Clays, CEO of Omnicom Media Group for the EMEA region and president of this year’s Media Lions, takes us inside the judging process and finds a changing industry with expanding opportunity for media.

Cannes attendees were both excited by and terrified of the impact AI could have on our industry. How should we manage those two opposing emotions?

ITV set out to explore how young people really watch TV. What we uncovered about TV’s cultural role in the UK was even more surprising.

Sustainability took a backseat role at Cannes this year when it should have been a headline topic.

As Reform rises in the polls and GB News becomes a legitimate competitor to news broadcasters, UK media must not repeat the same mistakes as the Americans.

Amid the AI hype, one thing hasn’t changed: clients want growth. Let’s remember the fundamental laws of advertising and marketing best practice have not changed.