Brands still need to be noticed, easy to buy and emotionally relevant. What has shifted is the collective’s role in driving value and growth, writes SocialChain’s group strategy director.
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As Apple celebrates its 50th anniversary, its creative is a reminder that the future of out-of-home isn’t about doing more, it’s about doing less, better.
With less than 70 days until the FIFA World Cup, the pre-tournament campaign window is well and truly open, says Mail Metro Media’s digital investment director.
The BBC will welcome former Google executive Matt Brittin as its director-general next month. Will he defend the principles the BBC was built on, or does the Google playbook follow him through the door?
People travel far from their home base as part of their daily routine. Ruth Chalisey looks at the latest Route journey data with advertising opportunities in mind.
We’ve all worked with someone who is ready to take the next step but hasn’t yet had the support to give them a leg up. AI isn’t the solution. Adland still needs mentors and coaches, says Lisa Morgan.
The chair of the Alliance of Media Independents’ Effectiveness and Planning group unpacks the themes and talking points from the association’s debut event.
Cadbury has produced the most attention-grabbing Facebook advert of the Easter season, according to Lumen Research’s Platform Pulse research.
Worldwide, momentum is growing against the traditional defence of tech billionaires that they provide neutral platforms, and that it is the responsibility of parents to police their children’s online habits.
The news from California and New Mexico confirms that the way forward is regulation. The ad industry has always opposed more curbs, but now there is no argument against them, writes Nick Manning.