More Opinion articles

Stop adding AI-powered tools and start strengthening the measurement infrastructure on which AI will sit, argues the CMO of AppsFlyer.

When AI decisioning moves closer to the supply side, it can do something buying platforms struggle to do: evaluate each opportunity against what an advertiser actually cares about, in real time.

The CEO of True & North shares his observations and the experimental approach his company is taking to work with and integrate AI into everyday workflows. 

Brands are no longer competing for clicks; they are competing to be selected, interpreted, and recommended by AI systems. LiveRamp’s Luke Fenney offers advice for an agentic future. 

Talk to a broadcaster about programmatic, and four objections come up time and again. The Trade Desk’s Theo Luke looks at each in turn. 

Share of Model helps measure how often AI mentions and describes a brand, product, or attribute, and in what terms. Jellyfish’s senior media director offers advice on how to use it to rethink search.

The CEO of Particular Audience examines the background to the ongoing legal dispute between Amazon and the Gen AI engine Perplexity, and its implications for the future.

Using data from its TGI Geo Affinities solution, Fifty5Blue has been analysing consumer behaviour by UK postcode and the brand benefits of postcode‑based modelling.

To kick-start this week’s AI-focused editorial special, the director of Advertising Week Europe shares findings on what the rise of the ‘human premium’ means for brands and businesses.

Stop overlooking women’s expertise and start being intentional about shouting about it, writes Nicola Kemp.