More Opinion articles

Nigel Farage may be at personal loggerheads with Sky News and Times Newspapers, but by potentially causing a tsunami of media interest in Reform UK, who knows where the biggest waves may land.

A jury member for the Cannes Lions Entertainment for Sport category reflects on three trends to emerge from this year’s entries.

The most difficult task for any planner is buying precisely enough attention to achieve the desired result – and not a second more. Lumen’s Mike Follett explores the objective of ‘enough’.

Comcast, ITV and RTL are not isolated stories. They are all manifestations of the same underlying trend, writes analyst Ian Whittaker.

The agencies that move first under LLM-mediated selection won’t be the ones with the cleanest schema markup. They’ll be the ones who have taken a clear, distinct position, writes Paul Evans.

OOH was everywhere at Cannes Lions, but also almost invisible. Talon’s global CEO Sue Frogley argues that the sector needs to shout louder about its capabilities.

It’s time to level up. The female gamer stereotype has had its run. Game over, says Fifty’s insights manager. 

Cannes was an overcrowded, sweaty endurance test interspersed with moments of illumination and inspiration, says Thinkbox CEO Lindsey Clay.

Industry leaders discuss the pros, cons, and unknowns of AI in advertising, starting with how the technology affects trust.

Why has menopause had its moment, but perimenopause hasn’t? Supporting women through perimenopause, before they reach a breaking point, is an untapped retention opportunity.