More Opinion articles

Credos reflects on the ASA’s ad campaign and the benefits of improved public trust, thanks to a better understanding of its role.

Understanding human psychology and behaviour helps us find real insights. But this approach tends to be absent when it comes to the comms plan.

The ongoing regulatory and legislative actions in the US, EU and UK could transform the digital industry. Movement for an Open Web rounds up the latest and explains what you can do. 

Today, 21 November, is World Television Day. And it’s a timely reminder of how advertising can support democracy alongside commercial interest.

Our pasts are now indexed like any other webpage. What does that do to the consumption of, and our appreciation of, media?

The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring. 

Most emissions are found in inefficiencies clogging up the middle of the programmatic supply chain, so penalising publishers won’t actually help drive long-term decarbonisation efforts in the industry.

Cathy Newman and her team’s dogged investigation finally brought a sense of justice for many, leading to the resignation of the Archbishop of Canterbury, with potentially further repercussions.  

This is the season when the environmental impact of digital advertising becomes almost as bloated as our waistlines. Here are some ways to run greener festive campaigns. 

Apple is selling AI as a life hack for stupid liars. It’s not a good strategy and it’s distinctly un-Apple.