More Opinion articles

Two distinct media voices will dominate the FIFA World Cup. Footballco’s EVP content and operations introduces the athlete creator and the creator analyst, pundit, entertainer (CAPE). 

Market consolidation will lead to excessive power for dominant US media owners and ad-funded platforms, as well as for most non-UK agency groups. It would spell ‘Apocalypse Now’ for UK audiences, advertisers and the component parts of the UK advertising industry, writes Nick Manning.

NABS offers practical advice on how to build your confidence, look after yourself, and deal with the practicalities of job-hunting post-redundancy.

Thinkbox CEO, Lindsey Clay, is in the hot seat to face our probing and quick-fire Leading Questions.

The divide between B2B and B2C marketing is a persistent inefficiency. Acknowledging the emotional weight of B2B decisions and addressing it authentically makes brands more effective.

The co-founder of Piqniq shares her experience of launching an independent agency from scratch.

Fluzo’s multiple data layers answer the question measurement has always promised to answer, but rarely delivered – not just who saw your campaign, but whether it mattered. 

Channel 4 is rocked by a Panorama investigation into Married At First Sight UK. Matt Brittin, take note – beware the darker side to high-risk show formats. 

We have to create marketing operating models that account for the unknown, whether driven by tech, economic, or political factors, writes the BBC’s director of media.

Numeris argues that exposure and outcomes are not competing ideas but work together. But neither works well without trust, and that requires a single, transparent, industry-governed currency.