AI-accelerated, people-powered are just two of the tactics required by audio brands looking to reach the final of this summer’s FIFA World Cup, says Octave’s MD.
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To understand the disconnect between digital radio’s ROI and its adspend, J-ET’s Oliver Plume examines how the landscape has changed.
YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.
Could the murder of a veteran’s nurse be the turning point for the US media in the presidency of Donald Trump?
Brands are failing to acknowledge the differences in how generations pursue health when marketing wellness. Golley Slater’s Paul Sheldon breaks down the generational divide.
Audio has improved at identifying moments of responsiveness, making creative weakness much harder to hide, says Trisonic’s CEO.
The CEO of C-Screens makes three predictions for the year ahead.
Audio may be resilient, but successfully navigating the next phase of its challenges will be crucial for its future, says Radiocentre’s CEO.
As YouTube blurs the line between platform and broadcaster, Google’s real priority becomes easier to spot.
| Sue Todd
Our collective intent this year should be to turn up the dial on mental wellness support, says NABS CEO, Sue Todd.