it is not too late to recognise both the importance of relationships between agency, media owner, tech people and brand marketers as well as the limitations of AI.
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We need to recognise pricing as a brand superpower and the role of media within it.
How advertisers manage first-party data will determine the extent of its contribution to their competitive edge. The stakes are high in this post-cookie world.
The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content.
Journalism isn’t as important to huge swathes of the population as some of us think it is. Arguing that its future simply sits with expecting readers to pay doesn’t stack up to real-world scrutiny.
Advertising: Who Cares? aims to make advertising and its ecosystem better. But what can we practically do to design a better future? Here are some immediate focuses.
Low media quality can be synonymous with chaotic, inappropriate or MFA content that results in poor user experience and a low-value investment. But pDOOH could be the antidote.
With a review of media merger laws under way, perhaps next on the list for the culture secretary could be the small issues of wider media ownership and proper compensation from the tech giants?
The US election underlines that, when racism and sexism combine, women in leadership simply cannot win.
The media we create for ourselves is the best tool we have to combat noise and disinformation.