As brands grapple with declining trust, Havas Play’s chief client officer talks about the rise of experiential, the importance of authenticity and why events are increasingly becoming the engine of integrated campaigns.
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Why is a technology that, in so many ways, is moving us forward exacerbating the same old talent problems? And importantly, what can we do about it?
Sports advertising is still built around a legacy planning model that no longer reflects how people actually watch live sport. It needs to adapt, and AI can help, writes the co-founder of RAAS LAB.
WPP’s David Wilding explores six reasons to feel confident about advertising and investing in media.
In the first of a Media Essentials series aimed at marketers early in their careers, the head of planning at WPP Media’s Wavemaker introduces core principles of media and marketing science as a manual for growth.
By combining responsible use of AI with a focus on protecting brand reputation, The Trade Desk can help advertisers unlock more meaningful, sustainable growth on the open internet.
With word of mouth remaining an integral part of marketing, should adland be worried about the demise of small talk? The co-founder of AgencyUK thinks so.
Exposing the inappropriate behaviour of a sleazy former pornographer in the 90s is one thing. Imagine what could be unearthed by joint journalistic investigations today, writes Ray Snoddy.
There is a significant difference between ‘outcomes’ as an industry standard and ‘outcomes’ as a positioning strategy. The industry is confusing the two at scale.
An e-bike is still a bike. But as it evolved, the market around it was rebuilt due to its impact on couriers and rentals. LLMs are doing exactly that to agencies. The restructure is the strategy, not a consequence to manage afterwards.