Consumer attitudes towards diversity and inclusion have become more complex, creating a challenging environment for brands looking to celebrate events like Pride Month.
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After a rainbow-free Cannes and near-silence from brands this Pride Month, it’s now up to us to help make our industry’s LGBTQIA+ talent feel valued, included, and able to thrive, writes Outvertising’s Chris Dunne.
This year’s Cannes Lions reinforced that, while the pace of innovation continues to accelerate, the core challenges for media and advertising remain remarkably consistent: how to earn attention, build trust, and deliver meaningful outcomes for both brands and consumers.
We ban smartphones from our kids, but design media plans that depend on them. If mobile screen time has now overtaken TV, isn’t it finally time to do something about this contradiction?
