TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands.
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BBC Studios’ senior vice-president of digital joins Jack Benjamin to discuss how the commercial arm is modernising its go-to-market strategy by cultivating fan communities and launching an ecommerce play.
The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.
The platform has not renewed its data licence for Q3, but says it continues to maintain a regular dialogue with the JIC.
When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
| Maria Iu
Disney+ had the highest share of new subscriptions in Q2.
Media and entertainment devision revenue was down 8%, with ad revenue dropping 7%.
ORS and Insys believe they have the perfect mix of broadcast and IP expertise to power broadcaster digital transformations and help pure-play streamers achieve broadcast-grade quality and scale.
The analyst also shares his thoughts on the globalisation of media and search spend.
This year’s competition has a new structure that has led to a broader range of winners across three categories.